Creativity Australia is a not-for-profit organization partnering with business, education, health, community and charity groups, government and philanthropists. By encouraging greater innovation and creativity, Creativity Australia will provide a new and exciting path to personal wellbeing, acceptance, social inclusion and happier and more productive members of our great Australian community.
Our society is fragmented and our connection with other people and ability to communicate and express ourselves is limited. This fragmentation undermines our fundamental human values, sense of family and community. It is associated with a rise in chronic ill health (obesity, diabetes, heart disease), mental illness and child abuse. It also affects Australia’s ability to realize its full potential as an innovative nation and leads to lower employee engagement and retention.
In the Information Age most of us communicate more with screens and images than we do with other human beings. It is said that most of us go through our lives with our music unplayed.
There has never been a more important time to develop those human attributes which set us apart from machines. We are entering a Creative/Conceptual Age and we require targeted creative programs and leadership engaging with the right side of the brain.
Through these programs we can help people to express their emotions and connect on a meaningful level with others. As people let their music out into the world (figuratively speaking) they will start to unlock their full creative potential as human beings and think ‘outside the square’ so that they can make a valuable contribution.
To unlock the innate creativity present in all human beings, so as to improve mental health and wellbeing, social cohesion, innovation and productivity.
To develop sustainable and creative programs and advocate for creative thinking and leadership around the country in the workforce, and in partnership with the community.
The Creative Connection
Including creativity in people’s lives leads to improved:
- Positive feelings, resilience, health and wellbeing
- Ability to innovate and think "outside the square"
- Connection to others
- Engagement in life, work and community
- Freedom of expression and communication
- Self awareness
- Self-esteem and sense of wellbeing
- Job satisfaction
- Skills for work/life balance and health protection
As a result people are more likely to be happier in their relationships, lives and work and contribute to their communities and nation.
"A profound change is taking place in the organisations that are seriously concerned about the future of business and society as they are realising that ‘rational man’ is giving way to 'artful human'." - Lotte Darsø, Artful Creation
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